LIFE STYLES ® Research:

We are measuring the socio-cultural trends since 1990. LIFE STYLES® Research is a comprehensive study which tries to understand the Turkish consumers closer in terms of motivations, habits & attitudes, consuming of goods, media habits etc.

LIFE STYLES ® Research has been conducting annualy since 1987 and as of 1994 it gives the opportunity to make comparisons between years.

You can easily define the target and potential consumer identities, see the similiarities and differences with LIFE STYLE ® Research.

You can have the LIFE STYLES ® Research in three different ways :

1- General report: you can find subjects such as common consumer behaviours, changes in those common behavious, trends etc. in this report.

2. Special report: special analysis according to your market and focusing on a certain subject for your needs

3. MRP ® : you can have the whole data to make your own analysis which satisfy your needs .

Click here for the content of LIFE STYLES ® 2005